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OFFICIAL RULES

1. General:

a. Before registering yourself for Tangram – The Piramal Challenge, you must read and accept these rules in their entirety. By registering yourself, you unconditionally accept, all the terms and conditions of the rules, and any changes that may be made in the Rules, by Piramal Group from time to time.
b. All decisions of Piramal Group in relation to Tangram – The Piramal Challenge shall be final and no queries or correspondence will be entertained in this regard.
c. Participation in the Contest, shall not give rise to any contractual relations with Piramal Group and, in particular, shall not constitute or give rise to an employment relationship between Piramal Group and any student.
d. Plagiarism will result in disqualification.

2. Who Can Participate?

a. Participation in Tangram – The Piramal Challenge contest is open to full time first year students registered for a Post Graduate degree programme in the campuses as below:

a) IIM Ahmedabad
b) IIM Lucknow
c) IIM Kozhikode
d) Faculty of Management Studies, Delhi
e) SP Jain, Mumbai
f) JBIMS, Mumbai
g) NMIMS, Mumbai
h) SCMHRD, Pune
i) SIBM, Pune
j) MDI, NCR
k) IIM Shillong
l) IIM Indore
m) IMT Ghaziabad
n) IIFT

Participants in this Contest must be due to graduate in 2020.

3. Registration:

The Student Teams from participating campuses must register themselves on the website (www.piramaltangram.com) (Timelines vary for each campus) (hereinafter referred to as "the Registration").

a. Registration is a simple process – interested student teams must register their team name, names of individual team members along with their email IDs, mobile nos., and institute name on the website (www.piramaltangram.com).
b. Piramal Group reserves the right to verify the validity of the information provided by the student Teams at any time during the Contest and to request copies of the identity cards and/or student cards issued by the concerned appropriate campus authority. Any incorrect or false information provided by any Student/Student Team may result in disqualification of the Student Team.
c. The registered Student Team must choose a team name (hereinafter called "the Team Name"). This will be used in all subsequent communication in relation to the Contest. The Team Name submitted during registration cannot be subsequently modified.
d. Piramal Group reserves the right to ask any Student Team to modify its Team Name, if Piramal Group deems it necessary to do so.
e. All the members of the Teams must provide a valid e-mail address at the time of Registration.
f. Each Student Team shall consist of not more than 5 students and not less than 3 students, all of whom are registered for a Masters / PG Diploma program with the same campus. Each Student shall be a member of only one Student Team.
g. Any Student registering or found registered as part of more than one Student Team shall cause the automatic disqualification of the concerned Student Team(s) of which he/she is a student.
h. Piramal Group reserves the right to refuse the participation of, or to disqualify any Student Team and/or participant from the Contest at any time. All decisions taken by Piramal Group, including any decision to refuse participation of or to disqualify any Student Team and/or Participant from the Contest shall be final and binding on the Participants.
i. All Student Teams shall submit their Case Study analysis latest by the deadline dates and time.

Stage 1 Stage 2 Stage 3
Challenge Launch Submission Results Submission Results Finale
IIM K Oct 31 Nov 20 Nov 24 Dec 9 Dec 13 Dec 19
IIM A Nov 18 Nov 25 Nov 28 Dec 9 Dec 13
IIM L Nov 23 Dec 2 Dec 5 Dec 11 Dec 15
FMS Nov 24 Dec 2 Dec 5 Dec 12 Dec 16
Inter-College Nov 2 Nov 20 Nov 24 Dec 9 Dec 13


4. The Challenge:

a. Piramal Group will make the cases available to the identified campuses. Cases may be the same or different across campuses and will be decided at the sole discretion of Piramal Group.
b. The Competition will follow the process (methodology) of Design Thinking.
c. The schedule
The competition will start on October 31st, 2018 with the opening of registration process and will end on December 19th, 2018 after the final ceremony.



Phases Start Date End Date
Registrations October 31st, 2018 End date of registration varies according to different Colleges
Selection – level I Varies as per college Varies as per college
Selection – level II Varies as per college Varies as per college
Final in Mumbai 19th December 2018 19th December 2018



Further details regarding the schedule in each one of the participating colleges will be given between October 31st 2018 and November 30th 2018 through the workshops in their colleges or via platform or via email.

d) Steps of the challenge
The Challenge process consists of four main stages:
Step 1: Online registration
Step 2: Level 1 selection
Step 3: Level 2 selection
Step 4: Final in Mumbai
*Steps may vary in step 2 and step 3 for different colleges.

Step 1: Online registration
To register, participants should:

  • Go to the platform (www.piramaltangram.com)
  • Click on 'Sign up' to start the registration
  • Follow the registration procedure and fill in the registration form, providing all mandatory information (first name, last name, email address, password, university, team name, names of team members)
  • Click on [SIGN UP] to confirm their registration

Once registered, participants will have the opportunity to use the digital resources under the resources section for level I and level II.

When completing the official registration form, the Participants will be asked to accept the Official Rules. Failure to accept the Official Rules will prohibit the completion of the official registration forms. Participation in the Competition is subject to each Team's online acceptance of the present Piramal’s Official Rules.

5. Release of the case
Every participating college will have a specified case to work on for that college. The cases will also be released in the workshops that will be organised for IIM A, IIM L, IIM K, FMS respectively or remotely for the rest of the colleges.

Teams can get access to the digital resources after they sign up on the Piramal Tangram website.

Level 1: Process & Evaluation Criteria
This level will consist of ‘empathy research’ and ‘define’ stage of Design Thinking. Teams will have to conduct a field research with some critical stakeholders.

Teams will be evaluated on the following parameters:

  • quality of research plan (50%), and
  • quality of insights (50%)

Level 2: Process & Evaluation Criteria
This level will consist of the remaining ‘Ideate’, ‘Prototype’ and ‘Test’ phases of Design Thinking. Selected teams from Level 1 will be required to work on 3 concept notes of the solution directions as per their insights (from Level 1). Further, they will need to do user testing on their concept notes and accordingly, work on refinement of their solutions. Final solutions along with the complete process followed will need to be submitted here.

At this stage, teams will be evaluated on the following parameters:

  • Differentiation/diversity of the three concept notes amongst themselves (25%)
  • Alignment of idea with insight from Level 1 (25%)
  • Incorporation of user feedback – flexibility, iterations, changes made (20%)
  • Potential impact of final solution (30%)

Step 3: Finale in Mumbai
Two teams will be selected from every college after level II for the finale in Mumbai. The finale will be conducted on Dec 19, 2018 where the selected teams will be making their final presentations to the Piramal leadership. The submission templates will be shared with the finalists.

6. Submission
Level 1: Teams need to submit research plan, number of stakeholders and insights (and how they arrived at them) they have come up with. They need to submit a detailed report in PPT format. Teams are also allowed to submit videos of the interview, pictures, etc
Level 2: Selected teams from Level 1 need to submit the three concept notes for their concepts that have been derived from their insights. Further, they will need to capture their journey of user testing and refinement of solutions. Submission Format to be PPT.

7. Evaluation Criteria
Following are the evaluation parameters of the competition.

Level 1
Level 1 will include the 'research' and 'define' stage of Design Thinking. Teams will be evaluated on the following criteria:

a. Quality of Research Plan (50%)
Participants will be evaluated based on identification of stakeholders and the number of stakeholders they interview along with the structure of the interview and the quality of questions asked.
b. Quality of Insights (50%)
Quality insights are those that are human-centered and unobvious i.e. a deep truth about the stakeholder based on their behavior, experiences, beliefs, needs or desires that are relevant to the task or issue and rings an emotional bell with the user group. Please note that insights should not be facts or obvious observations.

To understand the difference between these, please refer to the example below:
Fact: People tend to feed their pets twice a day
Obvious observation: People feed their pets at breakfast and dinner time.
Insight: People feel guilty eating in front of their pets when the pet is not eating anything.

Level 2
Level 2 will include the ‘ideate’, ‘prototype’, ‘test’ stages of Design Thinking. Student teams that successfully clear Level 1 will be evaluated based on the following criteria:

Concept Note
Teams will have to come up with 3 concept cards based on the research they conducted at Level 1.

At this stage, teams will be evaluated on the following parameters:

  • Differentiation/diversity of the three concept notes amongst themselves (25%)
  • Alignment of idea with insight from Level 1 (25%)
  • Incorporation of user feedback – Solutions will be evaluated based on how many and what kind of user inputs the teams are able to get during solution testing, how flexible the teams are at iterating their solutions post getting inputs from users (20%)
  • Potential impact of final solution (30%)

Level 3
This will be the grand finale where all the business leaders will assess the case solutions provided. The details of the same shall be shared with the finalists.

a. Contact details of the SPOC will be made available on Facebook – www.facebook.com/piramalcampusdiaries for any further queries.
b. From amongst all the entries received in each participating campus, the top 2 entries from each campus will be selected through screening in two rounds by Piramal Group. The top 2 entries from every campus will be provided the opportunity to present their case analysis and ideas to the Piramal top management when the participants from the campus visit the Piramal Group’s Mumbai office as part of the challenge finale.
c. Piramal Group’s judging panel will assess the quality of the presentations of the top 2 teams from each of the following campuses - IIM A, IIM L, IIM K, FMS and declare one campus winner each from the campuses.
d. Piramal Group’s judging panel will assessing the quality of the presentations from all the following campuses – MDI Gurgaon, NMIMS Mumbai, IMT Ghaziabad, SCMHRD, SIBM Pune, IIFT, SP Jain Mumbai, JBIMS Mumbai, IIM Shillong , IIM Indore and declare two inter college winners.

8. Prizes

Final Round –
The top two teams from each of the following campuses (intra – college): IIM A, IIM L, IIM K, FMS, get an all-expenses paid trip to Piramal headquarters in Mumbai. The winning team from each campus (from each of the aforesaid campuses) shall win Cash award of INR 1,00,000 each plus Piramal Goodies.

The top two teams from the following campuses (inter – college): MDI Gurgaon, NMIMS Mumbai, IMT Ghaziabad, SCMHRD, SIBM Pune, IIFT, SP Jain Mumbai, JBIMS Mumbai, IIM Shillong, IIM Indore, get an all-expenses paid trip to Piramal headquarters in Mumbai. Winning team shall get a cash prize of INR 1,00,000 plus Piramal Goodies

Every Participant and/or Student Team shall be fully responsible for the payment of any tax, contribution or amount of any kind relating to the prizes awarded.

9. Distribution and Publication of content on the platform

  • In using this Platform, Participants agree not to: upload viruses or other harmful code,
  • publish content likely to incite hatred or violence, threatening content, pornographic content, content containing nudity or gratuitous violence, or any other form of inappropriate content,
  • distribute information or content capable of upsetting the sensibilities of the young;
  • conduct illegal activities, including, but not limited to, infringing on the rights as to software, marks, photographs, images, text, video etc.
  • to post any content allowing the identification of any person, including by disclosing their address or telephone number or breaching their privacy or physical or moral.
  • breach the general terms of use of the Platform or, without limitation, qualify as gross indecency or incitement to commit certain crimes or offenses.


By using the Platform, the Participants declare:

  • that he or she is the owner of the content he or she publishes on, via or in relation to the Platform.
  • that the publication of such content is not in violation of any copyright or privacy law whatsoever.

10. Added Rules:

a. Participants in the Contest will have access to information concerning the activities, operations, reports and employees of Piramal Group. Participants shall use such information strictly for the purpose for which it is disclosed and shall not misuse or exploit such information for any commercial or other gains. Any misuse of such information may result in disqualification of the Student Team/ Participant from the Contest, at the sole discretion of Piramal Group. In the event of any such misuse of information, in addition to disqualifying the concerned Student team, Piramal shall also be entitled to take recourse to appropriate remedies, as advised.

b. Piramal Group reserves the right to shorten, modify or cancel the Contest at any time, without assigning any reason, especially in the event of bugs, viruses or unauthorized human intervention that would bring into question the administration, the security or the proper functioning of the Contest. Piramal Group shall have no liability in the event of such shortening or modification or cancellation, and neither the Participants nor the Student Teams shall be entitled to make any claim against Piramal Group in this regard.

c. Piramal Group specifically reserves the right to waive/modify any of the Rules of the Challenge.

d. All intellectual property in Tangram – The Piramal Challenge, its concept, content, logo and any other graphic element are and shall remain the sole property of Piramal Group