Piramal invites the students to solve The Piramal Sarvajal Challenge using the process of Design Thinking. Design Thinking is a human-centred, iterative process that tackles problems using a 5-step approach broadly – Empathise, Define, Ideate, Prototype, Test. You will be going through the Empathise and Define steps in Round 1 – for more information, head over to the Design Thinking section!
Following are the evaluation parameters of the competition.
Teams will have to submit the research plan.
Teams will be evaluated on the following criteria:
Quality of Research Plan:
This round will consist of ‘Empathy Research’ and ‘Define’ stages of Design Thinking.
Round 2 will include primary and secondary research.
Student teams that successfully clear Round 1 will have to submit the findings from their research as a submission for Round 2. They need to submit a detailed report in PPT format (not more than 10 slides). Student Teams are also allowed to submit videos of interviews, pictures, etc.
Quality of Insights:
High quality insights are those that are human-centred and unobvious i.e. a deep truth about the stakeholder-based on their behaviour, experiences, beliefs, needs or desires that are relevant to the task or issue and rings an emotional bell with the user group. Please note that insights should not be facts or obvious observations.
To understand the difference between these, please refer to the example below:
Fact: People tend to feed their pets twice a day
Obvious observation: People feed their pets at breakfast and dinner time.
(Likely) Insight: People feel guilty about eating in front of their pets when the pet is not eating anything.
Round 3 will include the 'Ideate', 'Prototype', 'Test' phases of Design Thinking.
Student Teams that reach this Round will be required to work on 3 concept notes (for their solution directions) based on insights from primary research. Further, they will need to test their concept notes with users and accordingly, work on refinement of their solutions. Final solutions should capture their user testing journey and process followed for refinement of solutions. Submission format for this Round is a PPT
Process and Evaluation Criteria:
For this round, Student Teams will be evaluated on the following parameters:
Top finalists will be called for a finale to Piramal Group’s Mumbai office.
The finalists will be provided an opportunity to present their case analysis and ideas to the Piramal top management who will assess the quality of their presentations. The finale will be in December, tentatively. Further details of the same will be shared with the finalists. Contact details of the SPOC will also be made available on Facebook. Follow “Piramal Careers” on various platforms to know more about this.
Sept 30, 2019 – Oct 19, 2019
October 26, 2019
November 2, 2019
November 18, 2019
November 24, 2019
December 03, 2019
December 07, 2019
To Be Announced