About Tangram –The Piramal Challenge

"Tangram –The Piramal Challenge" is a unique campus engagement initiative that provides students from management schools and social work streams an opportunity to engage with Piramal Group. With a creative and immersive learning experience on offer, Tangram provides students with a platform to ideate and present solutions for our country’s most pressing social challenges. Tangram gives students a chance to design interventions for these social challenges and shape the future of our society.

Piramal Foundation undertakes projects in 3 broad areas, which are led by these 3 initiatives:

  • • Piramal Sarvajal – Water
  • • Piramal Swasthya – Healthcare &
  • • Piramal Foundation for Education Leadership - Education.

Students from various MBA and Social Work/ Humanities institutes across India are invited to solve a challenge pertaining to either of the 3 initiatives (Sarvajal, Swasthya or PFEL) using the Design Thinking methodology.

Rules & Regulations

1. Standard Rules:

Before registering yourself for Tangram – The Piramal Challenge (hereinafter referred to as “the Competition” or “Competition”), you must read and accept these rules in their entirety. By registering yourself, you unconditionally accept all the terms and conditions of the Competition, and any changes that may be made in the Rules & Regulations, by Piramal Group from time to time.

All decisions of Piramal Group in relation to “Tangram – The Piramal Challenge” shall be final and no queries or correspondence will be entertained in this regard.

Students agree that registering for or participating in the competition or winning the competition, shall not give rise to any contractual relations with Piramal Group and, in particular, shall not constitute a promise to give or provide any employment or give rise to an employment relationship between Piramal Group and any student. To avoid doubts, the terms “Student(s)” and “Student Team(s)” will be deemed to mean any student(s) of MBA or Social Work/ Humanities institutes who have registered for the competition as per the Rules & Regulations herein.

Plagiarism will result in disqualification. Students who make any reference to research, studies, writings, work(s) of any person(s), entity(ies), organization(s), institution(s) shall give and attribute due credit to such person(s), entity(ies), organization(s), institution(s). Furthermore, students’ proposed ideas shall not be based on such research, studies, writings, work(s) alone. They are encouraged to undertake primary research for solutioning.

Students shall not collect any personal data and in any such event, students will seek prior consent from the persons whose personal data is being collected. Students agree that Piramal Group shall not be liable for any breach or violation of this clause by students. Piramal Group is not liable to comply with any other applicable laws cited by students with respect to personal data collected.

Students agree that, in addition to any other remedies available to Piramal Group under this document or in law and equity, a violation of the terms herein shall forthwith result in disqualification without any further obligation to any students or MBA Institutes or Social Work Institutes.

Students agree that their ideas, any research and intellectual property generated or arising out of the competition shall be solely owned by Piramal Group. Piramal Group has the irrevocable right to use, publish, put into practice, use, advertise in print, digital media– the ideas and students’ research generated or arising out of the competition. Students further agree that Piramal shall have the right to publish photos of students participating in the competition in print, digital media etc.

2. Eligibility: Who Can Participate?

Participation in “Tangram – The Piramal Challenge” competition is open to full time first and second-year students registered for a Post Graduate degree programme (MBA equivalent) in the campuses as seen in Annexure.
Social Work/Humanities/Rural-Agricultural Institutes:
Select institutes that teach social work as a part of their curriculum can also participate in this competition. Refer Annexure for a comprehensive list of institutes.
Participant Students/ Student Teams in this competition must be due to graduate in 2020 or 2021.

3. Registration & Team Structure:

  • • The Student Teams from participating campuses must register themselves on the website ( Timelines for registration shall vary for each campus. Registration is a simple process. Read further to understand the detailed process of registration.
  • • Piramal Group reserves the right to verify validity of the information provided by Student Teams at any time during the competition and to request copies of identity cards and/or student cards issued by the concerned appropriate campus authority. Any incorrect or false information provided by any Student/Student Team may result in disqualification of the Student Team.
  • • The registered Student Team must choose a team name (hereinafter called "the Team Name"). This will be used in all subsequent communication related to the competition. The Team Name submitted during registration cannot be subsequently modified.
  • • Notwithstanding anything contained herein, Student Team shall modify its Team Name, if Piramal Group deems it necessary to do so.
  • • All the members of the Student Teams must provide a valid e-mail address at the time of Registration.
  • • Each Student Team shall consist of not more than 5 students and not less than 3 students, all of whom are registered for a full-time Post Graduate degree / PG Diploma program with the same campus. Each Student shall be a member of only one Student Team.
  • • Any Student registering or found registered as part of more than one Student Team shall cause the automatic disqualification of the concerned Student Team(s) of which he/she is a Student.
  • • Piramal Group reserves the right to refuse the participation of, or to disqualify any Student Team and/or Student from the competition at any time. All decisions taken by Piramal Group, including any decision to refuse participation of or to disqualify any Student Team and/or Student from the competition shall be final and binding on the students.
  • • All Student Teams shall submit their case Study analysis on time to comply with deadlines and timelines that will be published from time to time.
  • • No Student shall cause any nuisance or violate any applicable laws whilst participating in the competition. Students agree that Piramal Group nor any entity of Piramal Group shall be liable for violation of any applicable laws by the Students.
  • • All Students agree to provide their personal data and further accept and agree that their personal data such as name, email id(s), age, telephone numbers will be required to be collected and processed for the purposes of carrying out the competition. Personal data shall be treated as per applicable laws.
  • • Students registering for the competition shall not have any prior episodes of misconduct or criminal records. If such acts are discovered, Piramal Group shall have the right to disqualify the Student Team to which the Student belongs.

4. The Challenge:

  • • Piramal Group will make the case study / challenge available to the identified campuses. Cases may be the same or different across campuses and will be decided at the sole discretion of Piramal Group.
  • • The Competition will follow the process (methodology) of Design Thinking.

5. Rounds of the Competition:

The Competition consists of five main phases:

Phases Details Date
Launch Case study will be launched followed by a design thinking workshop. 30 Sept – 12 Oct
Level 1 (Research Plan) Each team will need to submit a research plan. Basis research plan, top teams will be shortlisted per campus, who will move to the next stage of primary research Submission Results
- 12 Oct (launched between 30 Sept – 5 Oct)
- 19 Oct (launched between 6 Oct – 12 Oct)
- 15 Oct - 22 Oct
Round 2 (Empathise & Design) Selected teams will begin their primary research and secondary, and submit their applications for round 2, basis Empathise & Design aspects Submission Results
- 10 Nov
17 Nov
Round 3 (Ideate, Prototype & Test) Shortlisted teams will submit their next applications for round 3, basis Ideate, Prototype & Test aspects Submission Results
1 Dec 6 Dec
Grand Finale Finalists will be called for a Grand Finale in Mumbai TBA

Launch & Level 1

The representatives of Piramal Group will visit some campuses in person, and there will be digital launch as well. The applications will open after the launch.

Follow Piramal Careers on below platforms, to know latest updates about the competition.

To register, Students should:

  • • Go to the platform (
  • • Click on ‘Sign up’ to start the registration
  • • Follow the registration procedure and fill in the registration form, providing all mandatory information (first name, last name, email address, password, university, team name, names of team members)
  • • Click on [SIGN UP] to confirm their registration

Once registered, students will have the opportunity to use the digital resources for level I and level II under the Resources section.

When completing the official registration form, the Students will be asked to accept the official rules. Failure to accept the official rules will prohibit completion of the official registration form. Participation in the competition is subject to each Student Team's online acceptance of Piramal’s official rules.

Student Teams shall get access to the digital resources after they sign up on the Piramal Tangram website.

Student Teams need to submit their research plan (Level 1 submission), which will be evaluated by the Tangram Team.

Evaluation Criteria:

Teams will be evaluated on the following criteria:

Quality of Research Plan:

  • • The respondent pool in a high-quality primary research plan will include both extremes of the end user. For example, young and old, novice and experienced et al.
  • • An ideal respondent pool in a primary research plan will consist of other stakeholders with whom the user interacts during her/his journey.
  • • A high-quality research plan will enlist and explain in detail all areas of inquiry to solve the challenge at hand
  • • A high-quality research plan would consist of details about which users and stakeholders should be interacted with during primary research and why
  • • A high-quality research plan would describe how students will seek answers to their areas of inquiry and what research methods would they use
  • • A high-quality research plan would also involve a mention of a few sample research methods.

Level 2:

This level will consist of ‘Empathy Research’ and ‘Define’ stages of Design Thinking. Teams will have to conduct field research with some critical stakeholders. Round 2 will include primary and secondary research. Since large emphasis will be given to “primary research” students are encouraged to travel to actual locations where Piramal’s initiatives are based.

Details such as location, contact persons related to the primary research will be communicated to shortlisted teams directly.

Student teams that successfully clear Level 1 will have to submit the findings from their research as a submission for Round 2. They need to submit a detailed report in PPT format (not more than 10 slides). Student Teams are also allowed to submit videos of interviews, pictures, etc.

Process & Evaluation Criteria

Student Teams will be evaluated on the following parameters:

Quality of Insights

High quality insights are those that are human-centred and unobvious i.e. a deep truth about the stakeholder based on their behaviour, experiences, beliefs, needs or desires that are relevant to the task or issue and rings an emotional bell with the user group. Please note that insights should not be facts or obvious observations.

To understand the difference between these, please refer to the example below:

Fact: People tend to feed their pets twice a day
Obvious observation: People feed their pets at breakfast and dinner time.
(Likely) Insight: People feel guilty eating in front of their pets when the pet is not eating anything.

Level 3:

This round will consist of the remaining ‘Ideate’, ‘Prototype’ and ‘Test’ phases of Design Thinking.

Student Teams that reach this round will be required to work on 3 concept notes (for their solution directions) based on insights from primary research. Further, they will need to test their concept notes with users and accordingly, work on refinement of their solutions. Final solutions should capture their user testing journey and process followed for refinement of solutions. Submission format for this round is a PPT

Process & Evaluation Criteria

For this round, Student Teams will be evaluated on the following parameters:

  • o Differentiation/diversity of the three concept notes amongst themselves (25%)
  • o Alignment of idea with insight from Level 1 (25%)
  • o Incorporation of user feedback – flexibility, iterations, changes made (20%)
  • o Potential impact of final solution (30%)

Grand Finale in Mumbai

Top finalists will be called for a finale to Piramal Group’s Mumbai office. The finalists will be provided an opportunity to present their case analysis and ideas to the Piramal top management who will assess the quality of their presentations. The finale will be in December, tentatively. Further details of the same will be shared with the finalists. Contact details of the SPOC will also be made available on Facebook. Follow “Piramal Careers” on various platforms to know more about this.

6. Winners & Prize:

Finalists will be flown to Piramal headquarters in Mumbai. The winning team for each initiative shall win Cash award of INR 1,00,000 each plus Piramal Goodies.

Every Student and/or Student Team shall be fully responsible for the payment of any tax, contribution or amount of any kind relating to the prizes awarded.

7. Distribution and Publication of content on the platform:

  • • While using the Piramal Tangram website, students agree not to upload viruses or any other harmful code;
  • • Publish content likely to incite hatred or violence, threatening content, pornographic content, content containing nudity or gratuitous violence, or any other form of inappropriate content;
  • • Distribute information or content capable of upsetting the sensibilities of the young;
  • • Conduct illegal activities, including, but not limited to, infringing on the rights as to software, marks, photographs, images, text, video etc.;
  • • Post any content allowing the identification of any person, including by disclosing their address or telephone number or breaching their privacy or physical or moral.
  • • Breach the general terms of use of the platform or, without limitation, qualify as gross indecency or incitement to commit certain crimes or offenses.
  • • Piramal Group shall not be liable under or for contract, negligence, liability (a) for loss or inaccuracy of data, (b) for any direct or indirect, incidental or consequential damages including, but not limited to loss of revenues and loss of profits, loss of confidential or other information, interruption arising out of or in any way related to your use of or inability to use the platform.

By using the Website, the Students declare:

That he or she is the owner of the content he or she publishes on, via or in relation to the platform.

That the publication of such content is not in violation of any copyright or privacy law whatsoever.

8. Additional Rules:

  • • Students in the competition will have access to information concerning the activities, operations, reports and employees of Piramal Group. Students shall use such information strictly for the purpose for which it is disclosed and shall not misuse or exploit such information for any commercial or other gains. Any misuse of such information may result in disqualification of the Student Team/ Student from the Competition, at the sole discretion of Piramal Group. In the event of any such misuse of information, in addition to disqualifying the concerned Student Team, Piramal shall also be entitled to take recourse to appropriate remedies in law and equity.
  • • Piramal Group reserves the right to shorten, modify or cancel the competition at any time, without assigning any reason, especially in the event of bugs, viruses or unauthorized human intervention that would bring into question the administration, the security or the proper functioning of the competition; or any other unforeseen circumstances. Piramal Group shall have no liability in the event of such shortening or modification or cancellation, and neither Students nor Student Teams shall be entitled to make any claim against Piramal Group in this regard.
  • • Piramal Group specifically reserves the right to waive/modify any of the Rules of the Challenge.
  • • All intellectual property in Tangram – The Piramal Challenge, its concept, content, logo and any other graphic element are and shall remain the sole property of Piramal Group.
  • • Piramal Group shall not be liable for any delay/default in respect of the Competition or any obligations related thereto due to any Force Majeure Events including any act of God, war, riot, strike, lockout, industrial action, fire, flood, drought, storm, compliance with any statutory, legislative, executive, judicial or quasi-judicial orders/instructions/interventions or any event beyond the reasonable control of Piramal Group.
  • • To the fullest extent permitted by law, in no event will Piramal Group or any of its officers, servants, employees, representatives and/or agents (including without limitation, any third party service providers that Piramal Group may engage for purposes of the competition), be liable for any loss or damages (including without limitation loss of income, profits or goodwill, indirect, incidental, consequential, exemplary, punitive or special damages of any party including third parties) howsoever arising whether in contract, tort, negligence or otherwise, in connection with the competition and/or the prizes. Even if Piramal Group has been advised of the possibility of such damages in advance, all such damages are expressly excluded. Students shall indemnify, defend, and hold PEL, harmless from any third-party claims arising from or related to his/her participation in the competition. In no event shall Piramal Group be liable to the Students or their respective MBA or Social Work Institutes for acts or omissions arising out of or related to the competition or participation in the competition.
  • • The rules and regulation shall be governed by and construed in accordance with the laws of India and the courts in Mumbai shall have the exclusive jurisdiction.


Below institutes will be eligible to participate in Tangram – The Piramal Challenge.

MBA Schools

IIM A JBIMS Mumbai IIT Madras (MBA)
IIM B SIBM Pune IIT Bombay (MBA)
IIM K SCMHRD Pune IIM Shillong
XLRI IIM Indore NITIE Mumbai
FMS IIFT Delhi Tapmi
ISB Hyderabad IMT Gaziabad LIBA
IMI Delhi SIMS Pune KJ Somaiya Mumbai
SP Jain Mumbai IMT Nagpur IIM Kashipur
FORE School of Management Welingkar Mumbai
IIM Raipur XIMB Bhubaneshwar

Social / Humanities / Rural-Agricultural

LSR Christ Bangalore
IRMA Ashoka University